Exercise 2B, page 30.0:01
The tricks of the trade.0:15
You only wanted some milk and a loaf of bread, so why is your basket overflowing by the time you get to the checkout?0:27
Well, the answer lies in the tricks supermarkets use to make you spend more.0:35
Let's grab a trolley and find out some of the secrets behind those sliding doors.0:41
As you walk into the supermarket, the delicious smell of freshly baked bread hits you.0:48
And you immediately start feeling hungry.0:53
Then, right by the entrance, you see beautiful displays of fresh and colorful produce, making you feel even hungrier.0:56
This is all intentional, because every supermarket knows that hungry customers buy more fruit and vegetables.1:04
Also, starting your shopping by selecting healthy, fresh fruit and vegetables may make you feel less guilty about picking up a few extra treats later on.1:12
Who can resist a buy one get one free deal?1:22
Yet with around one third of the food the world produces going to waste, is that second chocolate cheesecake really necessary?1:26
In the same way, 3 for £6 might sound like a great bargain, but always check how much an item costs individually.1:34
You might not be saving very much at all, and you'll have 2 extra items that you don't really need.1:42
Supermarkets know that customers tend to choose products that are at eye level, so the items on the middle shelves are usually the most expensive ones.1:49
Cheaper brands are on high shelves that are hard to reach.1:59
So remember to give your neck a workout and check out what's on the top shelves.2:02
Don't expect supermarkets to use packaging strategies that make it easy to work out which goods are the cheapest either.2:08
It may be easier to grab some pre-packaged apples, but they're also a lot more expensive than loose ones.2:15
Have you ever noticed that just when you've learnt where the tomato ketchup is, the shop moves it?2:22
Supermarkets love doing this so that you have to spend time walking up and down the aisles looking for what you want to buy.2:27
Then when you finally arrive at the checkout, there are tempting displays of sweets and magazines to throw into your trolley while you're waiting in line.2:35
If you think all these things are sneaky, look at what supermarkets are planning for the near future.2:43
Shops will scan your loyalty card as soon as you walk in and send money-off coupons to your mobile phone as you shop.2:49
3D displays will address you by name, and as you're walking out, you might even get an SMS telling you that you've forgotten to buy milk.2:56
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