A b c d e. Now we are ready to start.0:08
Speaker A I realized that my best chance lay in ebooks and spent three months analyzing how to make a book successful on Amazon.0:42
It is your shop window, so it's vital how your book looks in the photo and how catchy the title is.0:54
The key is to attract the audience's attention immediately.1:01
The ebook was launched in April 2013.1:06
Within three months it had sold 200,000 copies.1:10
When I published on Amazon, I got feedback from readers for the first time and that has been perhaps my greatest joy.1:14
Speaker B that's true.1:24
We have to put mobile at the center of our thinking.1:28
Yeah, I think E reading might migrate to phones.1:32
Ebooks will eat print, subscription will replace digital sales and shops will be removed by online at the same time.1:36
Our digital journey is mainly about creating favorable circumstances, not replacement.1:46
This is not about replacing the book.1:54
This is about a new opportunity.1:57
So we do need to keep exploring.2:00
Speaker C yeah, some people tend to read several books at the same time.2:06
It can become such a difficulty to keep all your books handy.2:12
So lots of my friends would sooner choose ebooks because they obviously have a lot of advantages.2:17
First of all, ebooks are light and portable.2:23
What's more, they don't need furniture or space.2:26
You just need an E reader or a mobile phone where you can keep hundreds of ebooks so you can have a whole bookshelf in your pocket.2:30
In this way people can develop their imagination and thinking skills.2:45
Moreover, there is a possibility for someone to change their view about certain things such as culture and become more open minded.2:49
For example, somebody who isn't romantic may change their opinion after reading a book with a romantic story.2:57
Or someone who is narrow minded may change their attitude.3:05
Finally, it's a good and effective way to practice a foreign language.3:10
Speaker E My parents gave me an E reader for my birthday and it was there.3:17
I read it in one sitting.3:24
The novel gives us a moving portrait of love itself, the tender moments and fundamental changes that affect us all.3:26
It's the most romantic story ever.3:34
The writing style, the storyline, the plot and other ingredients of the book were interesting and attractive.3:36
I couldn't even expect it to be so good.3:43
Speaker A I realized that my best chance lay in ebooks and spent three months analyzing how to make a book successful on Amazon.4:06
It is your shop window, so it's vital how your book looks in the photo and how catchy the title is.4:18
The key is to attract the audience's attention immediately.4:25
The ebook was launched in April 2013.4:30
Within three months it had sold 200,000 copies.4:34
When I published on Amazon, I got feedback from readers for the first time and that has been perhaps my greatest joy.4:38
Speaker B that's true.4:48
We have to put mobile at the center of our thinking.4:52
Yeah, I think E Reading might migrate to phones.4:56
Ebooks will eat print, subscription will replace digital sales and shops will be removed by online at the same time.5:00
Our digital journey is mainly about creating favorable circumstances, not replacement.5:10
This is not about replacing the book.5:18
This is about a new opportunity.5:21
So we do need to keep exploring.5:24
Speaker C yeah, some people tend to read several books at the same time.5:30
It can become such a difficulty to keep all your books handy.5:37
So lots of my friends would sooner choose ebooks because they obviously have a lot of advantages.5:41
First of all, ebooks are light and portable.5:47
What's more, they don't need furniture or space.5:51
You just need an E reader or a mobile phone where you can keep hundreds of E books so you can have a whole bookshelf in your pocket.5:54
In this way people can develop their imagination and thinking skills.6:09
Moreover, there is a possibility for someone to change their view about certain things such as culture and become more open minded.6:14
For example, somebody who isn't romantic may change their opinion after reading a book with a romantic story, or someone who is narrow minded may change their attitude.6:22
Finally, it's a good and effective way to practice a foreign language.6:34
Speaker E My parents gave me an E reader for my birthday and it was there I read it in one sitting.6:41
The novel gives us a moving portrait of love itself, the tender moments and fundamental changes that affect us all.6:50
It's the most romantic story ever.6:58
The writing style, the storyline, the plot and other ingredients of the book were interesting and attractive.7:00
I couldn't even expect it to be so good.7:08
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