Audio ZEPIS NUMERO SORA KSIM Kupraz Ninju Adin the guest in our studio today is Mr. George Clover, a well known British journalist with whom I'd like to discuss the problem of globalization.0:00
Hello, Mr. Clover, and welcome.0:14
It seems that nowadays American culture is everywhere.0:18
How can you explain that in the first place?0:21
This worldwide spread of American culture is the result of the process of globalization in trade.0:25
Could you be more specific?0:33
Well, North America is a large and wealthy territory.0:35
US Corporations are doing very well at home, but they have already succeeded in winning markets practically everywhere in the world.0:40
And yet, how has it happened?0:49
It is worth noticing that in such areas as entertainment, fast food and fizzy drinks such as Coca Cola and Pepsi, the US Was the first in the field.0:52
The same can be said about the development of music recording technology.1:03
Oh yes, the US Was ahead of any other country in these areas.1:08
It is even truer for moving pictures.1:13
Hollywood movies and jazz music have easily become exportable around the world.1:15
They have, haven't they?1:20
So we can say that much of American culture's success appears to lie in the fact that American corporations are wealthy and that they were the first in a number of fields.1:22
But how have they continued to dominate?1:32
One answer to this question lies in the fact that people associate the United States with wealth and success.1:35
The idealized view of America as the land of freedom, where the streets are paved with gold, lives on.1:43
You mean to say that when people buy American products, they feel that they buy a little of the country's glamour, don't you?1:51
So wherever you live and however much you earn, wearing Calvin Klein jeans makes you look like a wealthy Westerner.1:59
And then American culture is also easy to understand.2:08
It is fairly simple and can be appreciated by everyone.2:11
American TV shows and movies rarely have unhappy endings like hamburgers and ice cream milkshakes.2:15
American entertainment provides us with simple pleasures.2:22
It seems likely that US Dominance will increase still further.2:27
Клик по слову — перевод и «+ в мои слова» (в любом режиме). Клик по строке или таймкоду — перейти к этому месту записи.